Last March 2017, MedTech Meetup brought Belgian Medical Devices stakeholders together for one day focusing on industry insights, technology and innovation.
I worked on a proposal for this A5 Conference book respecting an existing Look & Feel created on the existent website. (MedTechmeetup.com). This A5 Booklet needed to transmit the professionalism and importance of such an event, give practical information to guests and participants, highlight sponsors’ and startups’ activities as well as being a tool and notebook participants could use during the time of the conference. The organisers wanted this book to be consistent content and design wise because they wanted participants to take it back home after the event. The conference would bring together established professionals as well as students. I made sure that the content was laid-out in a methodical and traditional way to facilitate reading but I also wanted to express through icons, colours and typographical choices a dynamic, young and innovative spirit.