Wave Campaign

2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction, B2C Media plan)

The best thing of being on holiday is to be able to do whatever you feel like whenever you want!
One of the first things you think about when you wake up on a holiday is: What do I feel like doing today? Royal Caribbean offers Holidays were anything is possible!

Context: Wave campaign is the biggest campaign of the year as first quarter is the moment that 60% of Sales need to be done. In order to be efficient with resources, we decided to leverage the produced content for the DACH market and adapt the post production mainly for Spain, being our biggest market. This campaign was adapted for the French and Italian markets

Collaboration with Black Box Production for videos
*All videos and images are property of Royal Caribbean International ltd

OWNED CHANNELS
PAID MEDIA CHANNELS