Royal Caribbean International is the largest Cruise Company in the world. It was founded in Norway and is now based in Miami, Florida. Royal Caribbean owns sister brands: Celebrity Cruises, Azamara Cruises and Pullmantur. The Barcelona office went from covering the French and Spanish markets to covering the Eurozone markets IN 2017 (DACH, Spain, Italy and France) on 3 of the brands of the group: Royal Caribbean, Celebrity Cruises and Azamara Cruises.
My roles – From Graphic Designer to Creative Manager
I started working at Royal Caribbean as a In House Graphic Designer in September 2013 participating in to both trade and direct consumer activities for the marketing department for French and Spanish markets.
Day-to-day tasks consisted in the analysis of the different needs of the department and in the production of marketing collateral, newsletters and a variety of web material for both markets.
I feel I grew as a graphic designer during my 3 years experience in the company. Not only I improved my technical skills but had the opportunity to live the change in user experience habits. Over the years, communication tools have evolved and the whole marketing department had to continuously adapt and find new ways of creating attractive assets.
I was also able to grow as a professional, adapting to changes, dealing with conflictive situations and developing my coordination and organisation skills.
When the company went through important structural changes by absorbing the Italian and DACH market, my experience led me to become the Studio Coordinator for all 4 markets. I was responsible for the delivery of all visual assets and leading a team of 2 to 3 permament graphic designers, as well as freelances and creative agencies.
At the end of 2018, I was promoted to Creative Manager, leading both the Design team as well as the Brand Team. I am now responsible for the delivery of all marketing campaigns.