Cat Lemaire: Personal Brand and Graphic Design​

Building brands
that make sense

From identifying your brand’s intentions to translating them through bold visuals.

Whether you have a Brand or not, it might be the right time to (re) align it to its true values and make it visible to the world.

Brand Design services adapted to your needs and pace:

Rebranding Icon

Rebranding

The world changes around us, business and brands change too. Make your Brand match your new identity!

 

I am here to help you take your Brand through the next stage. Together, we will analyse what needs changing and what needs keeping.
We can start with the essentials and build a consistent brand at your own pace and time.

New Business

Share your great business idea, its values and essence to attract your dream clients and investors.

 

Step by step, I will help you build an authentic and consistent brand across channels for your new business.
We can start with the essentials and build your brand at your own pace and time.
To gain visibility and trust, your brand needs to be sustainable through time. That’s why, I also provide DIY templates and non-designers friendly tools for your marketing material.

Events

Make your event visible to the world and create a “love at first sight effect” with your ideal audience.

 

I am here to help you create a visual identity for your event which will stand out and make your guests and audience fall in love with.

Generate excitement before and during the D day and nourish amazing memories after your event.

STAND OUT ❥ GAIN VISIBILITY ☻

Selected Projects

My Process

Cat Lemaire Branding Process

I like to divide my branding process into 3 distinctive steps. It allows us to be aligned and communicate during the whole time and therefore to be more efficient.

Defining your Brand fundamentals.

The first step to good branding is first of all understanding why we are here, what you value, what the brand wants to transmit and what makes it different. We will go through the brand fundamentals during one or several collaborative workshops. You’ll be surprised how these exercises can be revealing.

Creating your Visual identity.

Thanks to the discovery work, I will be able to work on visual proposals which will include the main visual elements of the Brand Identity (Logo, typography, colours, patterns, photography, iconography).
Each proposal will be illustrated with its application to a limited number of materials depending on your business. For example: a web site home page, business cards or social media feed.

Producing all deliverables.

Once the Design is approved and agreed on, I will work on producing all the elements of the brand identity to deliver them in the formats and files which best match your needs.

A process which brings value to your business before even seing one single visual proposal!

Services

Branding (Strategy & Design)

Rebranding | New Business | Events or music albums | Personal brand and graphic design

 
Brand Naming

Implementation of the Brand on Print and Online marketing materials

 
Graphic Design

Implementation of the Brand on Print and Online marketing materials

 
UI – Web & App Design

User Interface Design, Design System and Figma files ready to be handed to your dev team.

 
Art Direction for Brand Campaigns

Creative concept and visual production for Brand campaigns

Are you ready to talk about your Brand?

FAQ

About personal brand and graphic design

Personal brand and graphic design is the process of creating and developing a distinctive and authentic visual identity for yourself or your business. It helps you communicate your values, personality, and expertise to your target audience. Personal brand and graphic design can help you stand out from the crowd, attract your ideal clients, and grow your reputation.

You can benefit from a personal brand and graphic design by: – Showcasing your unique value proposition and personality to your audience. – Establishing credibility and authority in your industry and demonstrating your expertise and experience. – Attracting and engaging your ideal clients, customers, or employers and increasing your opportunities and income. – Creating a loyal and lasting relationship with your audience and increasing your referrals and recommendations.

A graphic designer specialized in branding has the skills and experience to create a unique and effective brand identity for your business. A branding expert can help you define your brand strategy, design your logo and visual identity, and apply your brand across different platforms and channels. A graphic designer specialized in branding can also help you maintain consistency and coherence in your brand expression.

Branding is important for professionals because it helps them stand out from the competition, create a positive impression, and build trust with their target audience. A professional brand showcases the skills, values, and personality of a professional, and helps them attract and retain clients, customers, or employers.

About rebranding
services

You may need rebranding services if you want to:

– Align your brand with your current goals, values, and vision, as well as with the changing needs and expectations of your customers.

– Update your brand identity, logo, website, and marketing materials to reflect your new brand direction.

– Differentiate yourself from your competitors and create a unique and memorable brand identity.

– Reconnect with your existing customers and attract new ones with a fresh and relevant brand message.

Our brand rebranding services can help you refresh and revitalize your existing brand, or create a new one from scratch. We can help you align your brand with your current goals, values, and vision, as well as with the changing needs and expectations of your customers. We can also help you update your brand identity, logo, website, and marketing materials to reflect your new brand direction.

We approach rebranding and creative strategy services by following a strategic and creative process. First, we conduct a brand audit and a market research to understand your current brand situation, your business goals, your customer needs, and your competitive landscape. Then, we develop a creative strategy and a brand positioning that defines your brand’s purpose, promise, personality, and differentiation. Next, we design a new brand identity and a creative concept that expresses your brand strategy and your brand essence. Finally, we implement your new brand identity and creative concept across your touchpoints, and measure the results and impact of your rebranding.

About brand design for businesses

Creative branding and identity design is the process of creating a memorable and distinctive brand identity that reflects your business’s values, vision, and personality. It involves developing a creative concept and a visual style that can be applied to your logo, website, social media, packaging, and other touchpoints. Creative branding and identity design can help your business stand out from the competition, connect with your customers, and build loyalty and trust.

We can help you with visual identity design for entrepreneurs by creating a custom and professional visual identity that showcases your personal brand and your business idea. We can help you define your brand strategy, design your logo, choose your color palette, select your typography, and create your graphic elements. We can also help you apply your visual identity to your website, business cards, pitch deck, and other marketing materials.

Our brand design services for new businesses are tailored to help you launch your business with a strong and attractive brand identity. We can help you with the following services:

– Brand naming: We can help you come up with a catchy and memorable name for your business, that reflects your brand personality and value proposition.

– Logo design: We can design a custom and professional logo for your business, that communicates your brand identity and makes you stand out.

– Brand identity design: We can create a complete and coherent brand identity for your business, that includes a color palette, a typography style, a graphic style, and other visual elements.

– Brand guidelines: We can provide you with a detailed document that explains how to use your brand identity correctly and consistently across different platforms and channels.

– Brand collateral design: We can design your brand collateral, such as your website, business cards, stationery, brochures, social media, and other marketing materials, that showcase your brand identity and promote your business.

Branding is important for professionals because it helps them stand out from the competition, create a positive impression, and build trust with their target audience. A professional brand showcases the skills, values, and personality of a professional, and helps them attract and retain clients, customers, or employers.

A corporate branding designer is a professional who creates and develops the visual identity of a corporation or a large organization. A corporate branding designer works on the logo, color scheme, typography, and other visual elements that represent the corporation and its values, vision, and mission. A corporate branding designer also creates and maintains the brand guidelines and standards that ensure the consistency and coherence of the corporate brand across different channels and platforms.