Content Production – Royal Caribbean

Content Creation for the German market 2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction, Production management during shooting) Context: The DACH Market (Germany, Austria, Switzerland) is the second biggest cruise market in the world. However, Royal Caribbean's brand awareness is low, mainly due to strong local competitors. Objective: The objective… Read More

What do you feel like doing today?

Wave Campaign 2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction, B2C Media plan) The best thing of being on holiday is to be able to do whatever you feel like whenever you want! One of the first things you think about when you wake up on a holiday is: What… Read More

Get your Socks on!

2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction) Context: The DACH Market (Germany, Austria, Switzerland) is the second biggest cruise market in the world. However, Royal Caribbean's brand awareness is low, mainly due to strong local competitors. The strategy was therefore to make German cruisers to change brand. Go from… Read More

Solo Pensarlo, Emociona

Early Booking Campaign Spain - France - Italy: "Solo Pensarlo, Emociona..." 2019 / Royal Caribbean International / Position: Creative Manager (Art/creative Direction) Concept: September is the month "normal life" settles back in  homes and post-vacational blues takes over. What kind of emotion do you get when you think about your holidays? The campaign connects emotions… Read More