2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction)
Context: The DACH Market (Germany, Austria, Switzerland) is the second biggest cruise market in the world. However, Royal Caribbean’s brand awareness is low, mainly due to strong local competitors. The strategy was therefore to make German cruisers to change brand. Go from the German brand to our international brand. One of the focuses being the Trade and the Travel Partners, we worked on ideas to surprise, attract the attention of our travel agents and doing this aligned with the Brand’s identity: Being Brave and Bold.
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